Prithviraj is all set to be the next superstar in Malayalam. His new release Puthiya Mugham, which released on Friday (July 24) has taken an extraordinary opening all over Kerala!
At one of the biggest screens in Kerala, Ernakulam Shenoys (seating capacity 1160), all four shows on Friday and Saturday were houseful !
It looks like Sunday too will experience Housefull shows giving it a 100 percent opening, for the weekend.
In rest of Kerala too, the film has taken a bumper opening. Says a Thiruvananthapuram based trade analyst:Puthiya Mugham is a Kidilan Padam and is attracting the youth audiences, with its great music and action scenes. The film is Prithviraj's best ever solo opening and it looks like he is going to be the next superstar.
The film has been made like a mass masala Kollywood style entertainer by director Deepan. But what really worked wonders is that the producers promoted the songs of the film tuned by Deepak Dev heavily on the channels before release and made it popular.
Prithviraj, the hunk has bounced back with an opening and an action hero image, which augers well for Malayalam film industry starved of superstars.
Aazeek
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