The critical reviews are mixed, but the votes from the far south have pushed Raavanan to the top. The film has made a huge amount of money in that state, grossing about a sum of Rs 1.67 Crore in the opening week. The number of screens in Kerala was only 66, but thanks to the aggressive marketing promos done by both Vikram and Prithviraj, the film has done great.
The film has done more than 18 lakhs Rupees from Ernakulam?s Shenoys and Padma screens. The main reason for this has been sighted as the promos done by the two handsome stars that went over to the theaters and mingled with the people.
Though the collections from the Hindi version of the movie has not been up to the mark, the Tamil version has gained huge amount of interest in people thanks to the hero Prithviraj, who is considered to be the uncrowned prince of Mollywood. Thanks to the stunning end of the film, and the insane fight on the bridge and breathtaking scenes, the film is doing great. And the added promotions done by them added to their credibility. Overall the film is doing great.
Source : http://www.indiglamour.com/s3cms/article/04/Raavanan-Makes-Huge-Money-in-Kerala201006
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